Global Digital Media and Business Development Guru
Global Digital Media and Business Development Manager for 4 Ingredients & Director Of Business for the Australian Golf Performance Centre.
Based on the Sunshine Cost for the last 11 years, Michelle has used her extensive experience in the strategic management of business & sales creating effective digital strategies for 4 Ingredients that has delivered robust sales and a large following in 24 countries.
Michelle mentors a number of successful small businesses on effective digital media strategies that power profitability, monetises content and builds large engaged audiences.
With a reputation for turning ‘likes into loves’ Michelle has been a guest speaker on behalf of Ad-Tech in New York joining Facebook, Sony, Dos Equis & Dan Brogan on stage to discuss the best practices for marketing online. Michelle is a regular guest speaker on the subject of building successful business online using ‘earned’ strategies, effective brand management and the art of serving in order to sell.