Value Proposition Canvas Workshop

may, 2019

08may9:30 am12:30 pmValue Proposition Canvas Workshop

Event Details

Most business plans fail and rarely survive first contact with customers!

In this workshop you’ll craft value propsition statements helping you tackle the core challenge of every business — creating compelling products and services customers want to buy.

Create the value your customers want. Value Proposition Canvas is a simple way to understand your customers’ needs and design products and services they want. It works in conjunction with the Business Model Canvas and other strategic management and execution tools and processes.

Proposition Canvas segments including how to:

  • Effectively apply the VPC methodology, used by millions business practitioners worldwide
  • Turn fluffy discussions into practical artefacts
  • Create a shared language in your team around value
  • update / develop your marketing plan


What will you get from the workshop?


Our Facilitator

Claire Smith  |    Expert in Residence, Innovation Centre

My aim is to help Australian innovation companies create cash flow, and successfully reach their goals through my company’s work with the Startup community.

Claire Smith has been building businesses in Australia and the UK for the last 30 years. She is currently the Managing Director of Forbes Meisner Pty Ltd. Her specialist areas are R&D administration & project planning, troubleshooting, business development & communication.In her spare time, she writes and produces film and TV scripts and chairs a local voluntary organisation. She is a board member of the Animal Ethics Committee at USC and she resides in Nambour. Claire is passionate about innovation and assisting individuals and companies to realise their goals.


Value Proposition Design Workshop is supported by funding from the Australian Government under its Entrepreneurs’ Programme.



Frequently Asked Question

Where shall I park?

USC Sunshine Coast is a regulated parking area Monday–Friday, 8am–6pm all year (excluding public holidays). Visitors can pay for casual parking via one of the Ticketless Parking Meters located around campus.

  • Enter your vehicle’s registration number and select car OR motorcycle.
  •  Choose from two options: 4 hours or less (A$3 car; A$2 motorcycle) OR more than 4 hours (A$5 car; A$3 motorcycle)
  •  Pay with coins, Mastercard or Visa. No notes accepted. No change given.
  •  Note your receipt code.


What are the public transport options?

Sunbus runs regular bus services between various Sunshine Coast locations and the University’s campus at Sippy Downs. Information on Sunbus routes and timetables can be found on the TransLink Journey Planner website. Use the journey planner to find times and services that suit you.


Who do I contact regarding special dietary needs?

If you have any special dietary needs please contact us upon registration to ensure we can meet your requirements.

Register via Eventbrite



(Wednesday) 9:30 am - 12:30 pm (GMT+10)


The Innovation Centre Boardroom

90 Sippy Downs Drive


The Innovation Centre[email protected]