This free half-day workshop explores the process of taking new
About this Event
Running a business is time consuming; and it can often mean that creating new products or services can end up at the bottom of the to-do list. Without a method of evaluating new ideas, it can be difficult to know where to start, let alone grow. However, being busy is not an excuse for when clients disappear.
The Commercialisation & Growth workshop explores the process of taking new ideas to market, from idea through to execution and is contextualised by real-world situations. It is aimed at businesses looking to grow by turning their ideas into new products or services – or extend their existing ones. At the end of the workshop, attendees should have a better understanding of the practical tools and techniques needed for commercialisation.
Some of the key topics addressed in the Commercialisation & Growth workshop are:
- Commercialisation: designing products & pathways that suit your business
- Intellectual Property: creating and protecting your ideas
- Prototyping: Market validation and testing techniques
- Business Models: Increasing the value of your business
- Value Proposition: How to make your business attractive to customers
About the Presenter: Dr Lewis Atkinson
Having over 30 years experience working with public & private sectors, social ventures and government bodies turning ideas into outcomes, Lewe is a true architect of strategic and social change across Australia. He works in facilitating and consulting in Strategic Planning & Management, Innovation and Cross-industry Collaboration
The Innovate Queensland Program is delivered by Impact Innovation Group Pty Ltd under contract to the Queensland Government and supports the Government’s $755 million Advance Queensland initiative.