Facebook Advertising Workshop

february, 2020

11feb10:00 am1:00 pmFacebook Advertising Workshop

Event Details

To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices.

In this hands on Bootcamp, you’ll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies. You’ll also learn how to properly measure and optimize your campaigns using both the Facebook pixel and other measurement platforms.



• Learn how to execute measurable and impactful Facebook campaigns which drive ROI and Awareness for your business.

• Create engaging ads by discovering best practices for creative and copy.

• Understand how to bidding works, and learn strategies for getting the most out of your budget.

• Gain a full understanding of all targeting capabilities, including Custom and Lookalike Audiences.

• Learn how to properly track your Sales Funnel, and leverage Retargeting campaigns to increase conversions.

• Best practices for Reporting, and areas of Optimization


Prereqs & Preparation

Please note this is an introductory workshop, no previous experience or preparation needed. Please bring your laptop to class.


(Tuesday) 10:00 am - 1:00 pm


The Innovation Centre Boardroom

90 Sippy Downs Drive