Cycle. Hustle. Repeat

january, 2019

22jan12:00 pm1:30 pmCycle. Hustle. Repeat

Event Details

Build a business centered around your greatest passion!


Join us for a working lunch to network with likemind locals to discuss combining passion with commericalisation.

Our panel will include Innovation Centre CEO, Mark Paddenburg, Pro Racing Sunshine Coast National Road Champion Michael Freiberg, and Personal Branding Consultant, Petra Zink. Together they will share insights how athlete’s passion can lead to a new pursuit, entrepreneurship.


Athletes Are Special Entrepreneurs

Why? Because they don’t allow setbacks to dictate their success!

Athletes bring that mindset, other special skills and knowledge to entrepreneurship, often using their passion to give back to their sport guiding the next generation of athletes and entrepreneurs.

Learn how others with a passion for sport have focused on creating a legacy, something that will go on to live long after they do.



What will you get from the working lunch?


Our Speakers

Michael Freiberg  |   Managing Director, Terrain Dynamics

“To create cutting edge products we use data, in depth reporting and rigorous testing, all while building upon current research and the 30 years of engineering experience in our team.”

Michael went into retirement just after winning his world championship in 2012, then spending the following four years focusing on his entrepreneurial pursuits founding, Terrain Dynamics. Now his AIRhub technology is transforming the way cyclists train, including himself, having returned back to his passion of cycling, recently winning National Road Race in Ballarat.



“I love helping ambitious people to learn how to be in their flow zone, create a career where they perform at their personal best that is sustainable and loving life whilst getting paid well for it.”

Petra has worked with the QLD Firebirds team as well as with individuals like Gabi Simpson on clarifying their Personal Brand. She is also on a board for the Brisbane Sting, to develop a WNBL team where Personal Branding is part of the training of the athletes which has been endorsed by Minister de Brenni. Most recently training the Andre Burger Cricket Academy (athletes between 9-16 years) to prepare them early on how to make the most of their experience in sport and maximise that in their professional career.



Event Sponsors





Frequently Asked Question

Where shall I park?

USC Sunshine Coast is a regulated parking area Monday–Friday, 8am–6pm all year (excluding public holidays). Visitors can pay for casual parking via one of the Ticketless Parking Meters located around campus.

  • Enter your vehicle’s registration number and select car OR motorcycle.
  •  Choose from two options: 4 hours or less (A$3 car; A$2 motorcycle) OR more than 4 hours (A$5 car; A$3 motorcycle)
  •  Pay with coins, Mastercard or Visa. No notes accepted. No change given.
  •  Note your receipt code.


What are the public transport options?

Sunbus runs regular bus services between various Sunshine Coast locations and the University’s campus at Sippy Downs. Information on Sunbus routes and timetables can be found on the TransLink Journey Planner website. Use the journey planner to find times and services that suit you.


Who do I contact regarding special dietary needs?

If you have any special dietary needs please contact us upon registration to ensure we can meet your requirements.

Register via Eventbrite



(Tuesday) 12:00 pm - 1:30 pm (GMT+10)


The Innovation Centre Boardroom

90 Sippy Downs Drive


The Innovation Centre[email protected]