So you have an established team, an awesome product and service offering and there is really nothing between you and your dream of owning a private island, all Richard-Branson-style.
Well, except the ongoing battle to keep your customers happy…
In the knowledge and professional services sector, many of us assume that our potential customers already know what we do and how we can help them – surely if you’re a web design business, you do web designs, if you’re a social media agency you do social media stuff and if you’re a yoga institute you do stretchy stuff, right?
Unfortunately, too many business owners and managers simply assume that their clients not only know exactly what they want, but are also exceptionally gifted at articulating how you can solve their problem.
But no matter how polished, insightful or well-crafted your website, brochures and catalogues are, we all want to feel individually considered, consulted and cared for.
Technology has enabled customisation beyond belief and the latest trends from retail indicate that the future belongs to the businesses who truly understand and cater for the individualism of their customers.
In this workshop, I’ll introduce you to tools from design thinking and agile project management that will help you set your business apart from the crowd by delivering exactly what each customer needs – every time!
Don’t be fooled – this session is not about creating a marketing strategy, improving your sales or being extra-quirky on social media. This workshop is designed to help you once you’ve reeled that new customer in and it’s not about testimonials and word-of-mouth anymore – now it’s all about proving to your customer that they have made the right choice in trusting YOU!
Through real-world examples and practical exercises, I will show you how you can harness the power of targeted questioning and storytelling to create a deeper understanding of your customers and build true partnerships rather than mere business transactions.
During an interactive two hours, we will explore persona creation, empathy mapping, vision boxes and the use of value sliders to create outstanding solutions for your customers and build a professional services business with an edge!
You will leave the workshop with a bag of tools ready to apply to your business straight away, from techniques that help you differentiate between what customers “say” and what they actually “mean” to powerful, yet lightweight, tools to explore, prioritise, communicate and manage customer outcomes.
So stop dreaming of that island, hop on board and join me in exploring how to deliver excellence!